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Life and Work Blog

Coach Survey Results: On Coaches

Jul 3, 2018 8:30:00 AM / by Chris Heinz

In January, we conducted a survey to understand the mindsets and behaviors of professional coaches and coaching students as they headed into 2018. The data provides insights into their top goals, obstacles in getting new clients, marketing tactics, business operations, and branding. Since we're half-way throught the year, we thought we'd revisit the results.

Respondents from social media coaching groups and email marketing lists completed the survey. The results were compiled into a report. (Note: This is not a scientific study.)

We'll break down the report into three short posts: about the coach, about coaching sessions, and about coach marketing. This post is about the coach.

Coach Persona

If we were to create a “coach persona” based on the top responses in the survey, the coach would be a professional certified coach whose main goal for 2018 is getting new clients. The coach has 1-5 clients per month and charges up to $50 per coaching session. The main obstacle in getting new clients is marketing.

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The coach is willing to pay $51 to $100 per month on marketing, which is mostly online marketing. The coach doesn’t have a personal website. The word the coach most often wants others to use about his coaching services is “valuable.”

Coach Status

About 50% of survey respondents are certified coaches, and about 25% are currently enrolled in professional coaching classes. The remaining are finished with classes and are working on completing coaching hours required for coach certification (13%) or are uncertified coaches who use coaching skills in their work (9%).

91% of coaches and coaching students who responded to the survey already have attained or are working toward attaining professional coach certification.

Most Important Goal

Coaches named five goals as most important for 2018: coach certification, helping clients, improving business operations, new client acquisition, and their own personal growth. Of these five goals, the most popular choice is getting new clients (44%), followed by improving business operations (19%). Next is coach certification (16%), helping clients (12%), and finally personal growth (9%).

63% of coaches named getting new clients and improving business operations as the most important goals for their coaching business.

Next post we'll explore details about coaching sessions such as average number of clients per month, what coaches charge per individual sessions, and how coaches want to be seen by others.

Want to see the full survey results?

Download Coach Survey Results


Topics: Coaching

Chris Heinz

Written by Chris Heinz

Chris Heinz inspires personal and professional growth to help people love life and work. He writes and speaks on employee engagement, self-awareness, strengths, and coaching. He's the Chief Human Resources Officer for EnergyCAP, Inc., where he created the ROSTER engagement program. Chris holds coaching certifications from Gallup and the International Coach Federation, and is a Learning Partner with Penn State. Chris' writing has been featured as "Best of the Week" by "Human Resources Today." He’s also the author of the “Made To Pray” book and prayer assessment, which helps people find their prayer strengths. Chris lives with his wife and three children in central PA. He blogs from www.ChrisHeinz.com.