How We Hire the Right People

Here at EnergyCAP, Inc., we’re always looking for ways to improve so that our customers receive the best services, products, and experiences possible. One of these innovations is the hiring process. We’ve introduced behavioral interviewing into employee selection, which so far, has yielded nine excellent new hires in the last four months. If you come […]

Is Knowledge Killing Your Product?

Whether you’re selling a product, message, or service, your knowledge might be killing it. I’m the director of marketing for a software company. We have advertised the same way, with the same message, for years. But because of new competition, we decided to present a more compelling and unexpected message. A company-wide meeting was coming […]